- 2014 Mobile app, Student Project

Metro UCAn approach to increase Metro Ridership in Cincinnati

This project was a collaboration with three other designers. The four of us were tasked with choosing a problem within the community and use design to attempt to solve that problem. Many people have a negative perception of Cincinnati Metro, but a positive one towards using metro in other big cities. Cincinnati is also a commuter city and many people have cars. The approach highlighted the different nightlife throughout Cincinnati and how quickly it is to get there with the Metro. Our approach was designed by research and an understanding that we can't sway everyone to use the Metro everyday. Instead we targeted an audience and asked when, what time, and where they are going.

  • Browse Places

    "Places" features locations that app users are frequenting. Once clicked, the app provides bus information to get the user there. A user can browse by popularity, closeness or by name search.

  • Ten Destinations

    Based on survey results, where we asked students to rank their top three visited areas, we were able to prioritize which areas were most popular. We were then able to tailor the app towards those destinations.

  • Complex to Simple

    Based on our research, we distilled Metro's cluttered and complex content and tailored it towards UC students, stripping away the information that provided no benefits to our audience and adding information that did.

  • Brand Promotion

    Businesses can get involved with Metro UC by brand exposure and promotions. To draw college students to their establishment, a major target demographic, deals and incentives are available within the app.

  • Power to the User

    The "Accounts" screen cuts out the confusion. We learned that students don't know where to buy passes or if they get student discounts. Now they can do it all right from their phone and it gets credits to their Metro UC card.

  • Metro UC Map Details
  • Metro UC Stop Detail
  • Metro UC Business Detail
  • Metro UC Directions
  • Metro UC Directions
  • Metro UC Delay
  • Metro UC Map Details
  • Metro UC Stop Detail
  • Metro UC Business Detail
  • Metro UC Directions
  • Metro UC Directions
  • Metro UC Delay
  • Complex to Simple

    Based on our research, we distilled Metro's cluttered and complex content and tailored it towards UC students, stripping away the information that provided no benefits to our audience and adding information that did.

  • Location Detail

    Once a user clicks in a location they are shown a detailed map of the area. The map shows the location of buses, bus stops and nightlife establishments in the area.

  • Bus Stop Detail

    This screen provides a little more insight to the area. We used imagery to try and help change the perception, hoping it would make for a more welcoming experience. Along with imagery, we highlighted top places visited there, as well as how long it would take the user to get there using metro.

  • Bar Detail

    This screen highlights different things that make a place unique. It gives the user direct access, contact information and how long it takes a user getting there with Metro UC.

  • Directions

    Once a user clicks "Go" from the previous screens, they're given directions to the selected place. They are shown where to board the train, as well as if it's on time or running late. A user can also select the dropdown to view the schedule of the Metro line.

  • Delay Screen

    Through research, metro times were often never the time that it said they would be at a stop. This was a frustration for many people that we interviewed.

  • Survey Research

    Survey Survey
  • Scenarios & Target Users

    Users
  • Sketching, Paper Prototypes, & Wireframes

    paper wireframes paper wireframes digital wireframes
  • Design Exploration

    Metro UC App Design Metro UC App Design
  • Final Design

    – View Full Process Here
Metro UC 3D Bus Stop Model