Metro UCAn approach to increase Metro Ridership in Cincinnati
This project was a collaboration with three other designers. The four of us were tasked with choosing a problem within the community and use design to attempt to solve that problem. Many people have a negative perception of Cincinnati Metro, but a positive one towards using metro in other big cities. Cincinnati is also a commuter city and many people have cars. The approach highlighted the different nightlife throughout Cincinnati and how quickly it is to get there with the Metro. Our approach was designed by research and an understanding that we can't sway everyone to use the Metro everyday. Instead we targeted an audience and asked when, what time, and where they are going.